International Bottle Company (IBC) has conducted an industry survey to identify global market trends with results showing that 84% of those questioned believe that screen printed decorated bottles gain better sales results than labelled bottles. The research revealed that over 75% of people answering said that their customers prefer decorated bottles and 73% felt that the reason decorated bottles achieve better sales results is because the overall look and feel of the product is deemed more impressive. IBC's research specifically investigated trends in stock bottle shapes and found that over a third said that the cylindrical bottle is the most popular. The top four preferred shapes for bottles currently are: Ranking Bottle shape: 1st Cylindrical; 2nd Oval; Third Square; Fourth Rectangular.
