The consultancy skills of Johnsen & Jorgensen have proved invaluable when the firm redesigned the bottle for a successful range of health food oils. As customer-focused container packaging specialist J&J were approached by the brand owner of the health food oils range who wanted a new, shorter bottle shape with the same volume as its predecessor that would also fit on the eye-level shelves of a major supermarket chain. Hitherto, the products had been top-shelf items which placed no constraints on bottle height. J&J designed the "Cylindrica Bassa" 250ml bottle in dark green glass which has the same generic appearance of other sizes in the branded range. Its squat, but elegant shape is now part of J&J's "Cylindrica" range of bottles which can be supplied in dark green, light green or flint glass colours.
