Cruzcampo Revamped Design

Bulletproof has revamped the design and packaging for Heineken's Cruzcampo Spanish beer brand. The design agency worked on the brand's "Timeless Charm" with features anchoring Cruzcampo in Andalusian pride, craft-like originality -brought to life through a re-illustrated Gambrinus character and hand-drawn Cruzcampo logotype - inspired by the vintage mosaics and signage at the Cruzcampo factory.