Gonzalez Byass UK has recently launched Croft Twist Elderflower, Lemon & Mint, a sparkling ready-mixed long drink. The drink is a take on the refreshing Andalusian ‘rebujito’ (which is Fino sherry, lemonade laden with ice and a garnish of mint). This British version is more elaborate as it blends natural, freshly made elderflower, lemon and mint cordials with Croft Fino and water; all gently sparkled. The drink is best served with a garnish of basil or mint and lots of ice. Its alcohol content is 5.5%. Research identified that 30-45 year-old female drinkers, those that seek out new experiences, are the primary target market for Croft Twist. It also uncovered their love for heritage brands that reinvent themselves in a respectful and creative way. During extended trials, Croft Twist was found to be the perfect aperitif when transitioning from the busy working day to fun, social time with friends and family. Therefore Croft Twist is made available to share in a 75cl bottle. The packaging design evokes British confidence and nostalgia. It cleverly interprets the flavour of Croft Twist and the essence of the Croft brand into an original and contemporary design.
