Creative Embossing Helps Tell The Brand

Story's range of sparkling fruit presses has been given a new look by Beatson Clark. Five years after its launch, Story director Julian Sollom wanted to evolve the soft drinks brand so approached Beatson Clark about designing a bespoke bottle. Beatson's designers took the label artwork as a starting point and created a bottle which features an idyllic country scene embossed continuously around the entire shoulder. Mr Sollom said: "The end result is a stunning design and a bottle that has received great feedback from everyone who has seen it. We wouldn't hesitate to recommend Beatson Clark."