Molson Coors in the UK has launched a new 99 calorie Carling bottle and plans to advertise for the first time in female targeted media. "Customer perception of the calorific content in lager is significantly higher than the truth and this results in negativity towards the beer category," said Paul Miller, Director of Sales for Scotland. The bottle contains 300ml of 4% Carling to reach the magic figure.
Origin
Unknown
Journal Title
Brewer & Distiller Int June 2009 2
Sector
Packaging Abstracts
Class
PA 418