Columbia Beer Jv Approved

Financial regulators in Colombia have waved through a deal allowing Postobon and Compania Cerveceris Unidas (CCU) to brew and sell Heineken's brands in the country. The deal will see CCU, which is part-controlled by Heineken, operate a joint venture with Posobon. The joint venture will also produce and sell malt-based beverages and build a new 3m hectolitre capacity in Colombia. The country's beer sector is dominated by SABMiller subsidiary Bavaria, with around 99% of volumes. Beer per capita consumption int he country is around 48 litres.