Colalife - Saving Lives

When Colalife, an independent non-profit organisation working with Coca-Cola needed a solution to package their new AidPod concept, they turned to Packaging Automation Ltd, based in Knutsford, Cheshire, for advice. The AidPod is at the heart of the Colalife model. It is a wedge-shaped container that fits between the necks of the bottles in a crate of Coca-Cola. The AidPod makes use of unused space to transport simple medicines, such as oral rehydration salts, and other social products like micro-nutrients to the destinations in developing countries that Coca-Cola reaches.