[Cognac] Abk6

Francis Abecassis Vineyards is hoping to rejuvenate the Cognac category with the introduction of ABK6, a new range of Cognac targeted at image-concious urbanites. Launched to cash in on a growing thirst for brown spirits, the newcomer has been created to appeal to a new, younger generation of Cognac lovers through its innovative style of branding and packaging. Produced in france, it consists of a three strong line of 70cl variants. The packaging stands out, with clean, pared down lines giving it a modern feel and the bottles come with a metal screw cap, similar to many modern brands.