Coding And Marking For Drinks

The beverage market is a huge global business. And, as the diversity and variety of beverage types and brands jostling for space increase, so the design of drinks packaging is changing, with manufacturers seeking new ways to achieve on-shelf impact. According to Linx Printing Technologies, as part of that quest, brand owners are increasingly seeing the benefits of adding value to their product labelling. This article describes examples of this, including the use of unique numbers or QR codes on pack, giving the consumer access to online audio or video, and enhancing their brand experience.