In May 2019 the Coca-Cola Company launched a range of mixers for Europe - Coca-Cola Signature Mixers, created by five leading bartenders and specifically designed to be mixed with dark spirits. Coca-Cola is the world's most valuable soft drinks brand, estimated at US$36.2bn, according to Brand Finance. So, with over 500 brands around the world, Coca-Cola announced a new strategy - to be a "total beverage company" - as explained in this article.
Origin
Unknown
Journal Title
Drinks International August 2019 37
Sector
Packaging Abstracts
Class
PA 1613