Coca-Cola European Partners is giving its Schweppes brand in the UK a packaging overhaul and introducing a new line of mixers to appeal to a new age of mixer drinkers. The campaign marks the biggest ever Schweppes UK brand investment and sees a range of naturally-flavoured mixers called Schweppes 1783 join the portfolio. Initially available in 200ml skittle glass bottles for the licensed channel, a 600ml bottle will follow for grocery as part of a phased launch. The six-strong mixer range consists of crisp tonic water, light tonic water and golden ginger ale, as well as three flavoured tonics: salty lemon, quenching cucumber and aromatic floral. As part of the overhaul, a new Schweppes bottle will be introduced which is based on the original Schweppes skittle design which was created by Jacob Schweppe in 1783.
