Coca-Cola Launches New Charity Initiative On Packs

Coca-Cola launches new charity initiative on packs Coca-Cola European Partners is launching new on-pack labels to launch a Christmas charitiy initiative to provide meals to those in need. The soft drinks giant is partnering with waste and hunger charity FareShare, which redistributes food that might otherwise go to waste, to charities and community groups that support vulnerable people. Consumers can scan special labels on promotional 500ml PET bottles of new Coca-Cola Zero Sugar, Coca-Cola Classic, Diet Coke and Coca-Cola Life and 1.25ltr promotional bottles of Coca-Cola, Coca-Cola Zero Sugar and Diet Coke using their smartphones, and upload the images to a dedicated website. www.packagingnews.co.uk/design/new-packs/coca-cola-launches-new-charity-...