Coca-Cola To Launch Its First Alcohlic Drink In Japan

The Coca-Cola Co recently announced it is to launch its first alcoholic drink in Japan. The company president Jorge Garduno said his unit is to launch a chuhai drink into the Japanese market, tapping into growing demand in the country for the spirit-and-soda RTD. According to Garduno, the as-yet unnamed beverage will be low in alcohol and serves as an example of how we "continue to explore opportunities outside our core areas."