Coca-Cola Chief Kent Eyes Future Growth

After years of watching its sales shrink, the beverage conglomerate has finally been able to stop the downward spiral. In the second quarter of this fiscal year, Coca-Cola reported a boost in its revenues in its home market - after a dry spell that lasted four years. US consumers now prefer smaller packaging formats and bottles supporting new shapes, which are being promoted at the store level, where huge discounts are on offer. While the US soft drink business is still sluggish, the giant is growing in Asia and S america. Beverages with health benefits are expected help drive expansion in the future, consequently, CEO Muhtar Kent is looking to the international markets - most especially in emerging countries, to help drive demand.