Cobra Bite

Cobra Beer has launched Cobra Bite, a range of four fruit-flavoured premium lagers. The flavours are Sweet Lime, Blood Orange, Apple and Lemongrass and they are aimed at men and women aged between 25-35. Cobra claims these are the only lagers in the UK market with 100% natural fruit extracts added after brewing and before filtering, making them "less challenging than traditional belgian fruit beers and a refreshing and drinkable alternative to recent lagers brewed with citrus hops." They are packaged in dark glass bottles with exotic, Asian-influenced imagery on the labels.