A Clear Solution Found

The Scorpion Island Brewing Company recently spent a day with designers and technologists at Rockware Glass to come up with a new design of 330ml bottle for Scorpion lager beer. The old amber bottle has been replaced by a more sleek and stylish contemporary lightweight, non-returnable clear bottle. It is hoped that the new packaging design will position the brand as one of the leaders in the £2bn packaged lager market. Computer simulations were used and photo-realistic images of the bottle generated through sophisticated 3D design and visualisation before the bottle was finally produced. (whole item)