Clear Packaging Options With A Market Edge

There are countless items varying for attention down the supermarket aisle, but only a handful is bought on an average shopping trip. This article examines why some products sell while others don't in a retail setting? Obviously the answer mostly lies in packaging. Shoppers place a higher premium on merchandise that look good and make point-of purchase decisions, based on an item's outward appearance.

Author
Un-named
Origin
Unknown
Journal Title
Retail Packaging Sept/Oct 2010 10
Sector
Packaging Abstracts
Class
PA 693

Request article (free for British Glass members)

Clear Packaging Options With A Market Edge
Retail Packaging Sept/Oct 2010 10
PA 693
Are you a member?
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
6 + 1 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.