There are countless items varying for attention down the supermarket aisle, but only a handful is bought on an average shopping trip. This article examines why some products sell while others don't in a retail setting? Obviously the answer mostly lies in packaging. Shoppers place a higher premium on merchandise that look good and make point-of purchase decisions, based on an item's outward appearance.
Origin
Unknown
Journal Title
Retail Packaging Sept/Oct 2010 10
Sector
Packaging Abstracts
Class
PA 693