Carlsberg UK has formed a partnership with Mahou-San Miguel of Spain to create San Miguel Fresca. Spear created contemporary, clear look labels to complement this dynamic brand. Fresca is brewed by Carlsberg UK, who describes the product as a "crisp refreshing lager, best served chilled with a slice of lime." The Spear team worked closely with its suppliers to achieve this look on clear, pressure-sensitive labels. Spear collaborated with its ink supplier to develop a soft touch matt varnish; this was combined with an innovative "course touch" tactile varnish to create a contoured effect. UV inks were then utilised to create a standout visual contrast on the bottle. Spear also reduced costs by employing an innovative thin material for a wider front label, enhancing the premium "no label" look.
