Cinzano Packaging Overhaul

Drinks brand Cinzano has overhauled its packaging in a bid to capitalise on a recent boom in popularity of Vermouth-based cocktails. The new look, which hit stores across the UK in April, plays on the brand's heritage and incorporates the 1757 creation date into the new label design. The label also includes a subtle embossed watermark displaying medals for excellence that the brand has been awarded.