Chinese Wine Market

In its two-year 'China Portraits' study of over 3000 Chinese wine drinkers who drink imported wine at least twice a year, market analyst Wine Intelligence says over 60% of wine purchases are made by the high-spending one-third of the wine-drinking population. The country's wine market is 'heavily reliant' on purchases made as part of a 'business obligation' by a group dubbed 'Prestige-seeking traditionalists.' These make up 22% of the wine drinking population but account for 41% of spend, Wine Intelligence says.