Coca-Cola estimates it will save 78,000/t carbon dioxide emissions across Europe per year by reducing the weight of its aluminium drinks cans by 5%. Coke has cut the weight of the body of the 330ml can, which is now 0.097mm wide, the equivalent of a human hair. This is the first time that the body of a can has been lightweighted; previous projects have involved making the base of the can lighter. The new can design was developed and tested at Coca Cola Enterprises' sites in Lakefield, Milton Keynes and Sidcup between July-November 2007, supported by WRAP and in conjunction with Beverage Can Makers Europe.
Origin
Unknown
Journal Title
Packaging News October 2008 9
Sector
Packaging Abstracts
Class
PA 340