Campaign Reminds Consumers Health And Nature Are In Packaging Too

The "Little Taste Testers" Friends of Glass campaign has been launched by FEVE to promote the key role played by glass packaging in preserving and protecting the original taste and nutritional qualities of food and drinks. The campaign is a Facebook game, inviting consumers to have fun in guessing the foods and drinks children describe through their blind tasting. As products are packed in glass, they keep their flavour and quality untainted and their taste is as originally intended. In Italy, Spain and the UK, live "blind tastings" are being organised during national food and drink events, while in other EU countries, campaign messages will be brought to consumers through a variety of media channels.