Budejovicky Budvar has upgraded the packaging across its entire portfolio. The brewer said that it is in the process of launching the new packaging globally. The move coincides with the introduction of new names for its beers, all of which will be preceded by the letter "B". The pack changes have been introduced to "Enable a better recognition of the products by a consumer, decrease the number of label versions and increase the output of the bottle filling rooms," the company said.
Origin
Unknown
Journal Title
Ibp July 2014 6
Sector
Packaging Abstracts
Class
PA 1048