Britvic Relaunches Adult Soft Drink Brand

Britvic has announced that its market-leading J2O adult soft drink brand will be relaunched with a new look in a bid to increase stand-out on the shelf. The new design involves the same bottle, with a new label. Britvic has promised a 5M Euros marketing investment between April & July to support the new-look soft drink brand. An ad campaign will involve TV, press and online activity as well as new point of sale material. A relaunch of the brand involving the addition of several flavours had been rumoured. However, Britvic refused to confirm whether this would form part of the activity.