Britvic Launch New Bottle

Design agency Bloom has created a new identity and pack design for Britvic Mixers. The new Britvic branding was based on the lettering used on packs that was found in the archive, and the creation of a dynamic glass shape device constructed from two cross over labels helps reflect the historic partnership of the brand and British pubs as well as cueing socialising and sharing. Ed Hayes, Bloom's head of planning, said: "The new design idea makes Britvic's heritage tangible and also improves shelf stand-out and range navigation, which are key challenges in the on-trade market".