Britvic - Committed To Greener Packaging

Britvic has signed up to support WRAP (Waste & Resource Action Programme) to achieve its waste minimisation objectives as outlined in the Courtauld Commitment. The agreement means that WRAP will support Britvic's research into reducing packaging and increasing the amount of recycled materials the company uses. In turn, Britvic will help WRAP achieve its objectives to: design out packaging waste growth by 2008; deliver absolute reductions in packaging waste by 2010; and identify ways to tackle the problem of food waste. All packaging of Britvic's products is fully recyclable and the amount of rate material to make glass bottles, PET and cans has been reduced in recent years, meaning 11,000/t packaging saved from being added to landfill.