Britain'S Beer Alliance Goes From Strength To Strength

Britain's Beer Alliance has announced it has received a further £5m funding to continue the campaign "There's A Beer for That" and its mission to re-ignite Britain's love of beer. Since its launch in November 2014, the campaign has been championing the quality, diversity and versatility of beer. In 2015 "There's A Beer for That" reached over 20M UK adults, who engaged with the campaign over 6M times on social media, as well as through partnerships with the UK's biggest supermarkets and a range of on trade partners. The industry is uniting behind their approach. Britain's Beer Alliance now have 85 members representing over 95% of the industry, all collaborating for the good of beer in Britain.