Developed by Imperial Spring Water the non-alcoholic Tipsy Water range includes flavours such as gin and tonic, whiskey and cola, rum and cola and pastiche. The 750ml and 330ml glass bottles are encased in a distinctive 7 colour, PET shrink sleeve, developed by Clondalkin Flexible Packaging Bury. Within a matter of weeks following the launch, Tipsy Water was being sold in over 80 outlets. UK distribution will be handled by Petty Wood & Co Ltd. Peter Lynch, creative Director for Imperial Spring Water explained: "There's a number of non-alcoholic drinks in the market place, but Tipsy Water is aimed at filling the gap of an alcohol-free drink which has global appeal and availability." "We've spent three years developing the concept and the branding was particularly important. Clondalkin's shrink sleeve solution offered us the high-end quality we feel that we needed for the range that we believe will appeal to an international audience." For more information, or to see the bottles, please visit: clondalkingroupbury.com
