For bottle collectors, the release of the Grand Marnier LEB has become a keenly awaited event. Grand Marnier's 2007 Edition bottle, decked out in velvet, leather and metal, is designed to highlight the brand's cocktail credentials. Inspired by the classic lounge bar, Grand Marnier Cordon Rouge displays the luxurious materials of velvet, leather and metal, design codes of lounge bars the world over. The highly collectible bottle will be rolled out all across western Europe from Scandinavia in the north by way of the Netherlands, Belgium and France to Spain and Greece. It will feature in upmarket bars and hotels in Russia and one or two other carefully chosen Eastern EU countries. The Lounge Edition bottle will also be seen in Latin America, in the Far East and be on sale in China, Japan, Thailand and Hong Kong, as well as Australasia.