Bottle Green To Push New Brands At Definitive Italian Tasting

UK-based Bottle Green has exciting plans to push forward its invigorated Italian portfolio in 2010 & will continue the momentum by showcasing a range of new brands at the Definitive Italian Tasting in June. The focus will be on the new pan-Italian range Vespucci, premium offering Revero, & the innovative low Units brand VETRO*. Bottle Green has made great strides in the Italian market in the last year few years, no mean feat in an increasingly competitive category. Bottle Green has developed a new pan-Italian range VESPUCCI with an ambitious plan to re-engage consumers with Italy's indigenous grapes & traditional regions via a familiar brand name. The June tasting is an ideal platform to show the wines from the range which includes a Valpolicella & an Amarone, & proves that Italy has much more to offer than merely the talismanic Pinot Grigio. New premium offering Revero will only host a select few DOC & DOCG wines that have been carefully crafted by Bottle Green's winemaking team over the last few months. Wine Director Nick Butler and Winemaker Paul Sanders have worked hard to source high quality wines from specific Italian regions that are targeted to appeal to the more discerning consumer

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Bottle Green To Push New Brands At Definitive Italian Tasting
www.Bottlegreen.com/Story.Aspx?Id=41
PA 636
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