An award-winning beverage range which infuses traditional New Zealand botanical with fruit flavours, sparkling water and a light green tea is proving a winner in the demanding cafe channel, as well as selling strongly through take-home beverage retailers. Its choice of name, Native Infusion, has proved a success in getting across its conceptual message, underlined by the clear, long-neck glass bottles with foliage-style labelling. This stylish presentation has also helped position the range as a corporate gift - a wooden gift pack with a rope handle, holding one bottle of each flavour, has been even more popular than the producers anticipated. It features screen-printed foliage as well as the brand logo. The drinks are produced by Native Infusions, a division of the Bell Tea & Coffee Company, a group which was established over 100 years ago and enjoys household recognition in its homeland.
