Bossa Emphasises Hip Latin Culture

With its retro bottle design, inspired by the Ipanema Beach sidewalk, Bossa cachaca encapsulates the Latin carnival atmosphere of Rio de Janeiro. Now, Bossa is making strides in the international market with the brand active in most of western Europe and the USA. It was important for the brand to have a sophisticated, Western feel, so the company worked with a top French glass manufacturer on the packaging, while Cognac producer Louis Royer, part of the Suntory Group, was brought in to handle the bulk product and its final bottling.