Boru Vodka Gets New Cutting-Edge Packaging

Castle Brands Inc, global marketer of premium branded spirits (NY), has launched new packaging for its lead brand, Boru(R) vodka. The proprietary new bottle, designed by London-based Claessens Int, is a tribute to the brand's heritage & quality. While the new packaging retains Boru's black & silver palette, the bold, sleek, crystal clear bottle bears a more contemporary Boru Vodka logo, as well as a striking sword & shield icon. In addition, the bottle contains deep vertical cuts representing swords & has another black shield debossed in the bottom third of the bottle, which states the brand's attributes.