Boru Cultivates The Celebrity Set

Castle Brand's Boru has established the Boru Vodka Tastemaker Club, which is located on its website: www.boru.com -For many years the firm has been actively targetting and gifting celebrities. To-date, over 2,000 celebs have received bottles of Boru in special gift bags and of those, over 600 have been in touch, including some of the biggest names in film, tv, music & sports. As part of a holiday promotional programme, an Iceless Chiller has been designed to keep Boru chilled, without diluting the taste. Consumers store Boru in the freezer until ready to serve. Then they place the bottle onto the chiller where the spirit remains chilled for up to four hours. Unlike similar buckets, no ice or cooling of the chiller is required.