Blue Marlin Lifts Bulgarian Spirit

Blue Marlin has given one of Bulgaria's national brands a classy new look for 2011. The drink that is "the spirit of summer" for Bulgarians, Vin Prom's Mastika Pertera, now has a beautiful crystalline bottle. The aniseed-flavoured spirit is usually served well chilled and stored in the freezer. A key product attribute is that it forms crystals at low temperatures and those crystals are represented on the pack. The striking blue label features "trompe d'oeil" facets and the bottle has ribbing in the glass and a faceted bottom. The overall effect is modern, yet in keeping with the brand's rich heritage, says the designer. To view the bottle, please visit: www.bluemarlinbd.com