Blue Extended

Leading Brands Inc, of Canada, has announced the launch of a new superjuice called PureBlue, a 100% juice blend of wild blueberries, varietal grapes and black currants. Each 300ml glass bottle contains 750 mgs polyphenols, claimed to be the highest concentration of powerful antioxidants available in supermarkets or health food stores. PureBlue is an extension of the company's TrueBlue franchise of premium wild blueberry juice blends. The drink will initially be introduced to the health channel where Leading Brands says it will retail for less than most other similarly sized options.