Black Glass Provides The Differentiation Niche Brands Need

Miller Fortune beer, Hendrick's Gin, Cutty Sark Prohibition Schotch whisky, Belaire Rose wine. Four very different brands, appealing to different markets, united by just one thing: every one of them presents itself to the consumer in a black glass bottle. Research undertaken in the US and Europe by O-I, reveals why this is so, as this article explains.

Author
Un-named
Origin
Unknown
Journal Title
Ibp April 2015 36-37
Sector
Packaging Abstracts
Class
PA 1110

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Black Glass Provides The Differentiation Niche Brands Need
Ibp April 2015 36-37
PA 1110
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