[Beverages] Uk Sales Grow Despite Tough Year

According to the recently published 2011 Britvic Soft Drinks Report, UK soft drinks sales grew to £9.4BN in 2010. Based on independent Nielsen & CGA market data, the report's main findings show that: Take-home sales total £6.6BN and are growing by 6.6% in value; Impulse sales growth overtook the grocery multiples, as more consumers took advantage of "top up shops" and single serve formats became more popular; The impulse channel grew by 7% in value, reversing a -3% decline last year; Sales of soft drinks in on-premise held, growing by 1% in value to £2.8BN; The foodservice channel reversed its 2009 decline, up 9.4% in value of £284M; Largest sub-category in the total market, Cola, grew substantially across all channels.