Market research has shown that malt beverages are in demand not only for their taste, bur for their healthy image also. Research has shown that consumers perceive malt as a healthy ingredient, a "natural product." To underscore the natural aspect, malt beverage compounds from Wild use only natural colours and flavours. Wild has produced a new range of malt-based fruity flavoured drinks, packaged in clear glass bottles in the flavours of orange, pomegranate and lemon-lime.
Origin
Unknown
Journal Title
Soft Drinks International April 2009 32
Sector
Packaging Abstracts
Class
PA 405