Beverages Get A Makeover

A redesign to reduce bottle size and create "uniformity" in the supply chain has been launched by Heineken. The new beer bottles will come in 5 rather than 15 sizes and feature embossment that builds on the introduction of sensory features in cans and bottles, including the use of tactile ink. The ink is created by a series of small raised dots on the surface of the can to enhance grip. For more information please visit: www.heinekeninternational.com