Standing out in an increasingly saturated industry is a concern for beverage manufacturers of all sizes, but simultaneously, keeping up with rapidly changing consumer demands intensifies that challenge. Major manufacturers regularly introduce new products while new categories and products from smaller companies disrupt the status quo. The solution for many companies is taking the form of packaging innovations that are changing the way consumers look at soda, beer, juice, and other beverage categories. With smaller packaging sizes, multi-packs and situational package types, packaging innovations have become the norm for beverage companies looking for new ways to meet consumers changing demands and entice them to buy, and, according to this article, that will continue to be a major trend for the industry throughout 2016.
