A limited-edition vodka, Beluga Epicure by Lalique, is the result of close collaboration between Beluga Noble Russian Vodka and French crystal and jewellery maker Lalique. Beluga Epicure was introduced to the travel retail market at TFWA World Exhibiiton, Cannes (Oct 3-7). Beluga brand director Katerina Mechetina met with Lalique creative director Marc Larminaux to develop the concept. Artisans at the famous Lalique workshops in Alsace, France produced each decanter by hand, blowing the crystal pieces individually in an iron mould to create its distinctive shape. Master polishers then refined the contrast between the clear and satin-finished crystal, emphasizing its monumentality and vulnerability. The final touch is a unique serial number engraved on the bottom of each decanter.
