Anheuser-Busch InBev (A-B) plans to cut around 10% of its workforce in W Europe, to reflect falling demand for beer in the region. Meetings with employees representatives were held in several countries, including Belgium where 263 jobs (10% of the workforce) are set to go. An A-B spokesperson added that the group plans to cease brewing operations in Luxembourg, with volumes transferred to its Belgium-based breweries. Job cuts may also be likely in other countries in which A-B InBev operates. Consumer demand for beer across Western Europe has fallen consistently in recent years & A-B said that it needs to streamline its sales operations to reflect the situation. Belgian consumers are drinking a more diverse range of premium beers in lower quantities, which means brewers must be "more flexible" to adapt to demand, said the group.