The move towards healthier lifestyles has meant that beer manufacturers are fighting their product's traditional high-calorie image and coming up with low- calorie options. In 2017 Bud Light re-entered the UK market, 16 years after the US brand's previous ill-fated launch. As well as having 27 calories per 100ml, Bud Light has a lower ABV than standard Bud, at just 3.5%. The brand claims that the re-launch has been successful so far in attracting a younger audience. In 2016,UK based Skinny Brands unveiled Skinny Lager, a low-calorie beer made using a special brewing process that removes residual sugars from the drink. At 4% ABV, it is not low in alcohol, but it has very low carbohydrate content of just 2.97g per 330ml, which is likely to be well received by consumers.
