Beatson'S Design Stands Out In Ethnic Food Market

Beatson Clark has won a contract to supply rounded 250g sleeved containers to Sharwoods for its newly launched Spice Blend range of pastes. The rounded, bell-shape jars have a height of 95mm, a 65mm mouth and a body of 75mm. A key objective was to differentiate the product from competitors and from the many other pour-over sauces available on the shelf. It was therefore important to stimulte the consumer's curiosity with tactile pack features. This will help the company to strengthen its position in the ethnic foods market. The sleeve is produced by Decorative Sleeves and the see-through panels at the top and bottom allow the consumer to see the product itself and appreciate the ingredients. (whole item)