When Frederic Robinson needed a new bottle for its traditional ale, Old Tom, which is supplied through Rawlings, Beatson Clark was able to offer the perfect solution. Beatson Clark is widely recognised for its unique ability to deliver bespoke solutions for small volume items and was ideally placed to produce a new bottle for Frederic Robinson when it decided to go through a re-branding exercise. Old Tom, a strong cask beer, was previously only sold in pubs, but is now widely available in supermarkets and a fresh new look was required to launched the product to a new audience. The amber glass bottle reflects the traditional qualities of the product, which won a gold medal in the International Beer Competition - dark beer class. Pressure sensitive labels have been used to create a no label look and Robinson's name & Old Tom are embossed into the glass.
