Glass manufacturer Beatson Clark has supplied Purity Soft Drinks with a bespoke returnable bottle for its Masons brand. The Purity name is embossed onto the standard bottle design through bespoke finish moulds, which works for small volumes. Purity’s range includes lemonade, dandelion and burdock and cream soda. It said that customer feedback showed a “marked preference” for traditional carbonates in glass bottles rather than the now more common plastic (PET). “The green credentials of glass as a packaging material are well known and Purity’s customers say the drinks taste better when supplied in a glass bottle,” said Beatson Clark Marketing Manager Charlotte Taylor. “Our returnable glass business has continued to grow despite the availability of inferior products in PET being promoted and heavily discounted by supermarkets,” added Purity Soft Drinks sales director Richard Perkins. Purity Soft Drinks was established in 1892 and its Mason’s range of traditional carbonated drinks still comes in glass bottles delivered to the door.
