It was reported May 2017 that BrewDog-backed distillery LoneWolf has chosen a Beatson Clark bottle originally intended for pharmaceutical products for its new craft gin. The Scottish distillery, backed by craft beer pioneers BrewDog, launched its first spirits into the industry last year with its V1 and V2 prototypes. In January 2017 it launched its V3 prototype gin which has an eye-catching look thanks to the new white flint bottle. Beatson Clark’s 500ml Sloping Shoulder Flat bottle was designed for medicines, but its elegant lines and unusual shape help to emphasise the revolutionary nature of LoneWolf’s boundary-pushing product. It’s not the first time a customer has found a novel use for an existing Beatson Clark container: last year London Rd Jam Jar Cocktails started selling its range of ready-to-serve premium cocktails in Beatson Clark’s 300ml glass food jar. “We love it when customers give our glass bottles and jars a creative twist,” said Beatson Clark Marketing Manager Charlotte Taylor. “With LoneWolf BrewDog have gone one step further and put a craft spirit in a pharmaceutical bottle, and we think the final effect looks great!
