Ballantine's, the number 1 Scotch whisky in Europe, has unveiled a bold new-look bottle for its Finest impression. The new glass pack, designed by Air Innovation, has been manufactured by O-I, the world's leading glassmaker, at Alloa, in the heart of Scotland's bottling region. The new bottle embraces Ballantine's traditional attributes, such as timelessness, elegance and authenticity, while becoming more contemporary in style. It retains the rectangular shape that Ballantine's is famed for, but its shoulders have been made more angular, resulting in a sharper, prouder look. With design elements including a chevron-shaped label that echoes the wings of the historic Finest label, the new look gives the bottle a more dynamic, eye-catching appearance on shelf. Premium quality cues have also been enhanced through a more prominent positioning of the brand's crest and simplification of the Ballantine's seal. The bottle also features a deep chevron-shaped label panel to protect the new label.
